Know Your Numbers, Finally

Tracking & Analytics Infrastructure

We build the measurement stack that shows you exactly where your patients come from, what each channel costs, and where the money leaks. No more guessing which campaigns work and which ones burn budget.

System scope

Know Your Numbers, Finally

1Full-funnel tracking & attribution setup
2Custom performance dashboards
3Call tracking & lead source analysis
4Multi-touch attribution modelling
Scope this system

What's Included

Full-funnel tracking & attribution setup
Custom performance dashboards
Call tracking & lead source analysis
Multi-touch attribution modelling
Revenue attribution by channel & campaign
Automated weekly & monthly reporting
An open-plan clinic floor with no dividing walls, workstations arranged in the round
Where It Focuses

What We Work On

Full-Funnel Attribution

We map the entire patient journey — first touch, every campaign interaction, phone calls, form fills, and consultation booking — into one attribution model, so each channel's contribution is visible instead of assumed.

Custom Dashboards

Dashboards are built around the decisions your team actually makes each week — which campaigns to scale, which to pause, which locations need attention — not a generic analytics template.

Call Tracking & Lead Source Analysis

Every inbound call is tagged to the campaign, keyword, or channel that generated it, closing the gap between digital spend and phone enquiries that would otherwise show up as "direct" or "unknown".

Multi-Touch Attribution

Because most patients research across several channels before booking, we model the full sequence of touchpoints rather than crediting only the first or last click.

In Practice

What Changes

Marketing spend and patient source live in the same system, replacing spreadsheets and platform-reported numbers that rarely agree with each other.
Reporting shifts from monthly guesswork to a weekly rhythm your team can act on before a campaign has already spent its budget.
Call and web leads are tracked in the same pipeline, so a phone enquiry gets the same visibility as a form submission.
Attribution data lives in dashboards your team owns, not in a consultant's private spreadsheet.
How We Get There

Implementation

01

Audit

We review your existing tracking setup, ad accounts, CRM, and call systems to find where attribution is currently broken or missing.

02

Build

We implement tracking across the funnel — website events, call tracking, CRM integration, and channel-level attribution — and validate that the data reconciles across platforms.

03

Reporting Cadence

We hand over dashboards and set a weekly and monthly reporting cadence so your team can see channel performance without waiting on us.

Ready to Implement This System?

Let's discuss how this system fits your specific clinic and market.